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PRINT PERFECT

Print media remains strong despite ups and downs
Nitin Pandey

Beginning of the year 2009 might have been a little frustrating for the print industry, but the year ended on a positive note, giving all a chance to look forward to more interesting developments in 2010. exchange4media takes a look at some of the major developments in India’s print media in 2009.

Guest Article: The Magazine is dead! Long live the Magazine!
Indrajit Gupta

Magazines are dead. No one reads them anymore. Who’s really got the time? That’s what a lot of people told us around the time when we quit our respective jobs to start up the Indian edition of Forbes magazine in the middle of 2008. Of course, none of us really believed the hogwash. Forbes was one of biggest business brands that you could get. And we had a compelling brief from Raghav (Bahl) and Haresh (Chawla): to do all that it takes to create a premium, international quality business magazine out of India.