Print media remains strong despite ups and downs
Beginning of the year 2009 might have been a little frustrating
for the print industry, but the year ended on a positive note, giving
all a chance to look forward to more interesting developments in
2010. exchange4media takes a look at some of the major developments
in India’s print media in 2009.
Guest Article: The
Magazine is dead! Long live the Magazine!
Magazines are dead. No one reads them anymore. Who’s really got
the time? That’s what a lot of people told us around the time when
we quit our respective jobs to start up the Indian edition of Forbes
magazine in the middle of 2008. Of course, none of us really believed
the hogwash. Forbes was one of biggest business brands that you
could get. And we had a compelling brief from Raghav (Bahl) and
Haresh (Chawla): to do all that it takes to create a premium, international
quality business magazine out of India.