Only good lies ahead: says the Mediateller
The year gone was tough but the year ahead would reap the benefits of the steps taken in the last year… says the Mediateller.
A reality check on the year gone by
Was 2009 a good year for the media? No, it wasn’t. In fact, it was awful. However, that doesn’t mean we are down and out. There’s a fair amount happening in the industry. This is not the first time the media industry has faced a downturn. We’ve come out of all of them with flying colours.
Five things to watch out for in 2010
Noor Fathima Warsia
The curtains have closed on 2009 and despite the slow movement in
the economy and the impact of that on the media and advertising
business, 2009 still has to be one of the most eventful years of
the industry. Every domain has seen developments in 2009 that would
shape what 2010 would be all about. exchange4media lists five things
that have dominated most of the industry conversations.