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OUTDOOR CALLING

Outdoor: looking forward to winds of change
Pallavi Goorha Kashyup

Like most of the industries, the OOH industry too has been reeling under slowdown impact. Industry leaders like Nabendu Bhattacharyya, Mukesh Gupta, Sanjay Pareek, Gour Gupta, Sunder Hemrajani, M Kumar share their views on the year gone by and what to expect in the year 2010.

Guest Article: OOH in India & China: The paradox of contrasts thatís similar
Ashish Bhasin

The story of OOH is that of paradox of contrasts betwen India and China. There are contrasts where China seems miles ahead of us and then there are areas where you feel we can actually teach them a thing or two. Letís explore a few such areas.

Guest Article: 2009 Ė Turnaround after turbulent times
Sunder Hemrajani

Buoyant economy and extremely favourable demographics till first half of 2008 made the Indian media industry one of the fastest growing sectors in the country. However, later part of 2008 and early 2009 was the period of uncertainty world over. The global crisis led to asset write-downs, credit getting stifled, increased funding cost and crisis spreading from sub-prime to other sectors.