Media service brands – of new players & a host of global pitches
Noor Fathima Warsia
The advertising industry in India per se had a full year, but for the media service brands, 2009 would be the year of new media agencies, new structures for industry leader like Mindshare and a slew of global pitches that included the likes of Nokia, Vodafone, Hyundai, Reckitt Benckiser, Bayer, Diesel, Danone and mother of all the Unilever pitch.
Guest Article: The Future is Calling
You, me, we---feel the stings of the economic recession daily and hear and talk about it from the dining room table to the boardroom. Instead, I’d like to focus on the future and the evolution of the media service brands, as defined by one of the toughest and stormiest economic environments our generation has faced. Simply said, the future is calling. And SMG’s response is to be the Agency of the Future. And this calls for an evolution towards being a Human Experience Company.
Guest Article: Bringing efficiency into focus
Despite the disappointments that some faced, 2009 was very much a defining year for the industry. The year eased the way for a metric beyond cost efficiency. And while the business numbers may not have reflected it, we entered 2010 with a promise of performance beyond the numbers and evaluation beyond the savings.