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DIGI DISCOVERY

Digital proving to be a hope in turbulent times
Robin Thomas

With traditional media proving to be a tad too expensive during times of slowdown, advertisers have been turning to the digital medium. With 3G launch slated during 2010, the digital medium is set to witness exponential growth in times to come.

Guest Article: Not all was gloom or bloom for digital advertising in 2009
Anurag Gupta

At 50 million users, the Internet is no longer a niche medium and advertisers need to start allocating proportionate monies to the Internet in their overall marketing plans, rather than allocating some small percentages.