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e4mrecap: The week that was

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e4mrecap: The week that was

The week gone by witnessed some very major people movements. It also put the spotlight on the magic of IPL and how it is one of the most sought after brands in India today, the broadcast industry witnessed a significant development with major broadcasters out of empanelment list of DAVP due to dissatisfaction over ad rates. Also, there were several high profile developments, primarily at Ogilvy. Not only did Rajiv Rao announce his exit from the agency in order to pursue filmmaking but also, Sumanto Chattopadhyay was named Chairman and Chief Creative Officer of Soho Square, India. Speaking of Ogilvy, the agency also announced a major restructuring for new Integrated Creative Leadership by appointing six new Chief Creative Officers across regions in India. Sameer Nair quit as Balaji Telefilms Group CEO. Aarthi Subramanian was also appointed as Group Chief Digital Officer at Tata Sons:


e4mSpotlight: What makes Indian Premier League 'premier'?


Sameer Nair steps down as CEO of Balaji Telefilms Group


advertising/as-zoozoo-man-rajiv-rao-moves-on-from-ogilvy-piyush-pandey-writes-heartfelt-letter_69645.html">As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter


Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list


Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer


Ogilvy India restructures for new Integrated Creative Leadership


Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi