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e4mrecap: The Week That Was

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e4mrecap: The Week That Was

The week from July 3–7 started with a spotlight on the Copyright Board and whether it is the need of the hour for private FM sector. With Uday Shankar, Chairman and CEO, Star India, completing a decade at Star India, an in-depth conversation with the man himself reveals his journey so far, converting challenges into opportunities, the state of Indian news and more. The week progressed into MullenLowe Lintas Group launching its new full-service agency, PointNine Lintas; and ABC announcing the deadline (August 16) for member publications to submit audited circulation figures. The week concluded on a momentous note with the announcement of the Pitch Top 50 Brands for 2017.

Here’s a recap:

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?


STARring Uday Shankar: Failures are huge assets but success can be a big liability


MullenLowe Lintas Group launches new full-service agency, PointNine Lintas



ABC asks member publications to submit audited circulation figures by August 16


Pitch Top 50 Brands for 2017 announced

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions