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e4mrecap: The Week That Was

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e4mrecap: The Week That Was

The week from July 3–7 started with a spotlight on the Copyright Board and whether it is the need of the hour for private FM sector. With Uday Shankar, Chairman and CEO, Star India, completing a decade at Star India, an in-depth conversation with the man himself reveals his journey so far, converting challenges into opportunities, the state of Indian news and more. The week progressed into MullenLowe Lintas Group launching its new full-service agency, PointNine Lintas; and ABC announcing the deadline (August 16) for member publications to submit audited circulation figures. The week concluded on a momentous note with the announcement of the Pitch Top 50 Brands for 2017.

Here’s a recap:

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?


STARring Uday Shankar: Failures are huge assets but success can be a big liability


MullenLowe Lintas Group launches new full-service agency, PointNine Lintas



ABC asks member publications to submit audited circulation figures by August 16


Pitch Top 50 Brands for 2017 announced

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands