Top Story

e4m_logo.png

Home >> Recap >> Article

e4mrecap: The Week That Was

24-June-2017
Font Size   16
Share
e4mrecap: The Week That Was



The week from June19–23started with a spotlight on the growth of in-cinema ads, but quickly shifted focus on some of the most exciting happenings from the Cannes Lions International Festival of Creativity 2017. With each day revealing shortlists and winners, India’s metal tally is only growing bigger. However, it isn’t all about the metals at Cannes Lions 2017. Breakthrough events, discussions and more happened on the sidelines of the festival.





Here’s a recap:





In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report



http://www.exchange4media.com/spotlight/in-cinema-ads-grew-at-25-in-2016-20-average-growth-rate-over-3-yrsreport_69286.html



Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze



http://www.exchange4media.com/canneslions2017/cannes-lions-2017winners-in-five-categories-announced-india-bags-3-gold-2-silver-2-bronze_69318.html



Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24



http://www.exchange4media.com/advertising/cannes-lions-2017india-wins-1-silver-in-innovation-2-in-direct-to-take-metals-tally-to-24-_69335.html



Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32



http://www.exchange4media.com/advertising/cannes-lions-2017india-bags-3-silver-lions-and-5-bronze-lions-on-day-4;-metal-tally-stands-at-32_69355.html



Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session



http://www.exchange4media.com/advertising/cannes-lions-2017content-is-king.-context-is-king-kong-says-josy-paul-on-sharetheload-@warc-session_69385.html

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017