The week from June19–23started with a spotlight on the growth of in-cinema ads, but quickly shifted focus on some of the most exciting happenings from the Cannes Lions International Festival of Creativity 2017. With each day revealing shortlists and winners, India’s metal tally is only growing bigger. However, it isn’t all about the metals at Cannes Lions 2017. Breakthrough events, discussions and more happened on the sidelines of the festival.
Here’s a recap:
In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report
Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze
Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24
Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32
Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session