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e4mrecap: The Week That Was

24-June-2017
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e4mrecap: The Week That Was



The week from June19–23started with a spotlight on the growth of in-cinema ads, but quickly shifted focus on some of the most exciting happenings from the Cannes Lions International Festival of Creativity 2017. With each day revealing shortlists and winners, India’s metal tally is only growing bigger. However, it isn’t all about the metals at Cannes Lions 2017. Breakthrough events, discussions and more happened on the sidelines of the festival.





Here’s a recap:





In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report



http://www.exchange4media.com/spotlight/in-cinema-ads-grew-at-25-in-2016-20-average-growth-rate-over-3-yrsreport_69286.html



Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze



http://www.exchange4media.com/canneslions2017/cannes-lions-2017winners-in-five-categories-announced-india-bags-3-gold-2-silver-2-bronze_69318.html



Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24



http://www.exchange4media.com/advertising/cannes-lions-2017india-wins-1-silver-in-innovation-2-in-direct-to-take-metals-tally-to-24-_69335.html



Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32



http://www.exchange4media.com/advertising/cannes-lions-2017india-bags-3-silver-lions-and-5-bronze-lions-on-day-4;-metal-tally-stands-at-32_69355.html



Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session



http://www.exchange4media.com/advertising/cannes-lions-2017content-is-king.-context-is-king-kong-says-josy-paul-on-sharetheload-@warc-session_69385.html

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...