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e4mrecap: The Week That Was

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e4mrecap: The Week That Was


The week from May 22–26 debated what makes Delhi-NCR the new advertising capital of India, Akshay Kumar flick Toilet Ek Prem Katha’s interesting take on PM’s Swachh Bharat Abhiyan, Verizon’s acquisition of Yahoo and Marissa Mayer’s resignation. Vivek Raicha, Executive Director & Investment Head, Emerald Media, in his first interview, spoke about factors critical to an investment decision, Emerald Media’s broadcast focus and more, while the latest E&Y report on the impact of GST on advertising claimed that nearly Rs 20,000 cr adex will get boost under the GST regime.


Here’s a recap: 


What makes Delhi-NCR the new advertising capital of India?


Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level


Verizon completes acquisition of Yahoo; Marissa Mayer resigns


The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media


Nearly Rs 20,000 cr adex to get boost under GST

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017