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e4mrecap: The Week That Was

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e4mrecap: The Week That Was


The week from May 22–26 debated what makes Delhi-NCR the new advertising capital of India, Akshay Kumar flick Toilet Ek Prem Katha’s interesting take on PM’s Swachh Bharat Abhiyan, Verizon’s acquisition of Yahoo and Marissa Mayer’s resignation. Vivek Raicha, Executive Director & Investment Head, Emerald Media, in his first interview, spoke about factors critical to an investment decision, Emerald Media’s broadcast focus and more, while the latest E&Y report on the impact of GST on advertising claimed that nearly Rs 20,000 cr adex will get boost under the GST regime.


Here’s a recap: 


What makes Delhi-NCR the new advertising capital of India?


Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level


Verizon completes acquisition of Yahoo; Marissa Mayer resigns


The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media


Nearly Rs 20,000 cr adex to get boost under GST

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...