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E4mrecap: The week that was

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E4mrecap: The week that was

The week gone by put the spotlight on slow moving TV subscription revenue growth gaining momentum, CESP Certification validating representativeness of BARC India’s TV Measurement Panel in April, Dentsu media being rebranded to Dentsu x, Bahubali Prabhas being signed on as brand ambassador for Gionee India, SRK endorsing foodpanda, veteran journalist Vinod Dua winning the lifetime achievement award at RedInk and Kantar Media Nick Burfitt on industry measurement:

Will the snail-paced TV subscription revenue growth gain momentum?

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April

Dentsu media rebranded to dentsu X

Industry measurement services should be more transparent: Nick Burfitt, Kantar Media

foodpanda unveils the man under the panda suit-it's SRK!!_69165.html#sthash.LDL6qMKf.dpuf

Gionee India ropes in Prabhas as its brand ambassador

Amazon Prime Video India signs exclusive multi-year deal with Warner Bros. International Television Distribution

RedInk Award for Lifetime Achievement goes to veteran journalist Vinod Dua

India's entertainment and media industry to clock over Rs. 2,91,000 cr by 2021: PwC report

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions