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e4mrecap: The Week That Was

27-May-2017
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e4mrecap: The Week That Was

Did you miss the top stories that made news this week? The week of May 22–26 was highlighted by the wrap-up of IPL 2017, monetisation in the OTT space, implications of GST on the advertising sector, economics and business strategy guru Michael Porter speaking about GST’s significance for India, and finally, BBC’s big plans for the Indian regional space.

Here’s a recap of the top news this week:

Nail-biting finale over, now a look at the valuations and future of IPL

Subscription and advertising might be the answer to OTT's monetisation problem

GST: Taxation process for the advertising agencies may get complicated

A harmonised tax system like GST important for India: Michael Porter

BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

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Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...