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e4mrecap: The Week That Was

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e4mrecap: The Week That Was

Did you miss the top stories that made news this week? The week of May 22–26 was highlighted by the wrap-up of IPL 2017, monetisation in the OTT space, implications of GST on the advertising sector, economics and business strategy guru Michael Porter speaking about GST’s significance for India, and finally, BBC’s big plans for the Indian regional space.

Here’s a recap of the top news this week:

Nail-biting finale over, now a look at the valuations and future of IPL

Subscription and advertising might be the answer to OTT's monetisation problem

GST: Taxation process for the advertising agencies may get complicated

A harmonised tax system like GST important for India: Michael Porter

BBC bets big on Indian regional conversation with Jim Egan, CEO, BBC Global News


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

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