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e4mrecap: The Week That Was

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e4mrecap: The Week That Was

Did you miss the top stories that made news this week? The week of May 22–26 was highlighted by the wrap-up of IPL 2017, monetisation in the OTT space, implications of GST on the advertising sector, economics and business strategy guru Michael Porter speaking about GST’s significance for India, and finally, BBC’s big plans for the Indian regional space.

Here’s a recap of the top news this week:

Nail-biting finale over, now a look at the valuations and future of IPL

Subscription and advertising might be the answer to OTT's monetisation problem

GST: Taxation process for the advertising agencies may get complicated

A harmonised tax system like GST important for India: Michael Porter

BBC bets big on Indian regional conversation with Jim Egan, CEO, BBC Global News


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017