Top Story


Home >> Recap >> Article

e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week

Font Size   16
e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week

This week saw concern over digital ad fraud as the next big organised crime, Vijay Shekhar Sharma of PayTM driven by his ‘no fear, no greed and no entitlement' credo promised a whole new banking model to the world, the regional media juggernaut advancing on the back of ad spends, launch of TV programmatic platform Skynet by Surewaves and an expert view on Snapdeal’s rise and fall.

Here’s a recap:

Digital ad fraud-the next big organised crime?

Together with RBI, we will provide a whole new banking model to the world: Vijay Shekhar Sharma, PayTM

Catch-up game on as regional media gains ground on the back of ad spends

Can Surewaves’ TV programmatic platform, Skynet, revolutionize how ads are sold on TV?

Snapdeal story a classic example of short term approach: Experts



Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems