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e4mrecap: The week that was

20-January-2018
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e4mrecap: The week that was

We put the Spotlight on how Digital advertising is changing as rapidly as it is growing. The industry currently contributes only around 15 per cent to the total Advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020, according to the Dentsu Aegis Network-exchange4media Digital Report 2018. KOOV’S won the gold in the Best Advertising in a Digital Magazine (Media) category for the launch of KOOVS ‘Princess Collection’ at the second Magzimise Awards held in Gurugram on Monday. Other big winners were Taj Hotels, Hidesign and Raymond. The DAN-e4m Digital report 2018 was unveiled, which said Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr. The Indian Premier league (IPL) seems to be getting more and more premium with every passing year. If industry sources are to be believed, Star India, which earned the telecast and digital rights of the event after an ambitious bid, has already started asking for handsome rates from the advertisers for its sponsorship. The broadcaster is believed to have raised the stakes further by asking for a whopping Rs. 150 cr as the price to be a co-presenting sponsor of the game. Ever since Star India bagged the Indian Premier League (IPL) media rights last year, it has been making big investments to drive this sporting platform to its next level. As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital. IRS 2017 was released after a gap of four years and the survey announced that Dainik Jagran is most read newspaper in India with ToI being named the top English newspaper.




E4m Spotlight: Digital Trendspotting For 2018

http://www.exchange4media.com/digital/e4m-spotlight-digital-trendspotting-for-2018_87971.html

KOOV’S, Taj Hotels, Hidesign, Raymond Shine At Magzimise Awards

http://www.exchange4media.com/media-print/koovs-taj-hotels-hidesign-raymond-shine-at-magzimise-awards_87991.html

Star Pitches IPL Sponsorship At Rs.150 Cr
http://www.exchange4media.com/media-tv/star-pitches-ipl-sponsorship-at-rs150-cr_87994.html

Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr: DAN E4m Digital Report 2018

http://www.exchange4media.com/digital/dentsu-aegis-network-exchange4media-digital-report-2018-unveiled-_88007.html

IPL 2018: Not Looking To Make Money At This Stage—Sanjay Gupta, MD Star India

http://www.exchange4media.com/media-tv/ipl-2018-not-looking-to-make-money-at-this-stagesanjay-gupta-md-star-india_88023.html

Dainik Jagran Most Read Newspaper In India, ToI Top English Newspaper: IRS 2017

http://www.exchange4media.com/media-print/dainik-jagran-most-read-newspaper-in-india-toi-top-english-newspaper-irs-2017_88038.html

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...