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e4mrecap: The Week That Was

13-January-2018
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e4mrecap: The Week That Was

In the week gone by (January 8-13), we threw a spotlight on the major predictions in the television industry in 2018. With announcements of big mergers in 2017, ambitious digitisation plans, audience demand for varied fictional content and the rise of digital video consumption, 2018 is looking ahead to a 15 per cent growth, according to experts. As the new year begins, the industry has already geared up for one of the biggest annual highlights: IPL 2018. As we enter 2018 and an inch closer to the IPL season scheduled to begin in April, all eyes are set on how Brand IPL will evolve, with the change of hands. The property was with Sony Pictures Network for the last 10 years. Major television happenings dominated this week. Discovery Jeet was launched and its partnership with Netflix made the news. In the advertising world, new Consumer Protection Bill was introduced in Lok Sabha. Here is everything you need to know about the week gone by.
IPL 2018: Star Targets At Increasing 20% Viewership But Advertisers Must Pay More

‘Jeet’ Content Will Reach The Global Audience Through Netflix: Karan Bajaj, Discovery

Sony PIX Inks Movie Content Deal With Warner Bros International Television Distribution

New Consumer Protection Bill Introduced In Lok Sabha

SPOTLIGHT: 2018 TV Trends Predict 15 Per Cent Growth

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business