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e4mrecap: The week that was

09-December-2017
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e4mrecap: The week that was

The week gone by (December 4 - 8) saw a lot of developments in the world of trade media. One of the major highlights was the elevation of Uday Shankar to President, 21st Century Fox - Asia. In addition to this, the exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (IMA). The big winner this year was MediaCom Communications Pvt Ltd that won five gold, two silver and three bronze metals. Procter & Gamble won the Marketing Team of the Year award for its #LikeAGirl and #ItTakes2 campaigns. Just as the year 2017 is ending, we threw a spotlight on the challenges faced by the print industry with the advent of digital medium and economic developments like demonetization and GST. 
In other news, Nestlé India, one of the country’s leading food and beverages conglomerate, has retained Zenith as the AOR (agency of record) for its media business. The account size is pegged to be Rs 650 crore. Lastly, Yupptv has roped in Rajesh Iyer As COO For Apac & Middle East.
1: Uday Shankar Is Now President, 21st Century Fox - Asia
2: P&G Awarded Marketing Team Of The Year, MediaCom Bags Five Gold Metals At 4th Indian Marketing Awards
advertising/zenith-retains-rs-650-cr-nestl-media-business_87496.html">3. Zenith Retains Rs 650 Cr Nestlé Media Business
4: The Battle That Print Industry Fought In 2017
5: Yupptv Ropes In Rajesh Iyer As COO For Apac & Middle East

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by