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e4mrecap: The week that was

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e4mrecap: The week that was

The week gone by (December 4 - 8) saw a lot of developments in the world of trade media. One of the major highlights was the elevation of Uday Shankar to President, 21st Century Fox - Asia. In addition to this, the exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (IMA). The big winner this year was MediaCom Communications Pvt Ltd that won five gold, two silver and three bronze metals. Procter & Gamble won the Marketing Team of the Year award for its #LikeAGirl and #ItTakes2 campaigns. Just as the year 2017 is ending, we threw a spotlight on the challenges faced by the print industry with the advent of digital medium and economic developments like demonetization and GST. 
In other news, Nestlé India, one of the country’s leading food and beverages conglomerate, has retained Zenith as the AOR (agency of record) for its media business. The account size is pegged to be Rs 650 crore. Lastly, Yupptv has roped in Rajesh Iyer As COO For Apac & Middle East.
1: Uday Shankar Is Now President, 21st Century Fox - Asia
2: P&G Awarded Marketing Team Of The Year, MediaCom Bags Five Gold Metals At 4th Indian Marketing Awards
advertising/zenith-retains-rs-650-cr-nestl-media-business_87496.html">3. Zenith Retains Rs 650 Cr Nestlé Media Business
4: The Battle That Print Industry Fought In 2017
5: Yupptv Ropes In Rajesh Iyer As COO For Apac & Middle East

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We list a few important stories that you may have missed in the week gone by