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e4mrecap: The week that was

18-November-2017
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e4mrecap: The week that was

In the week gone by we put the Spotlight on whether marketers are ready to embrace the full-service model. The full-service model has made such a huge comeback in the recent years that every significant player in the ad world is now offering it. Hotstar, the streaming platform, appointed Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to India’s leading brands. Cannes Lions owner Ascential unveiled a complete revamp of the festival, introducing several changes aimed at simplifying the event as well as keeping costs down for attendees. This move comes after it came under pressure from advertising holding companies, who have come to see the Cannes festival as “too expensive.” The cost of a delegate pass, which has exceeded €4,000 in recent years, is being cut by €900. Cannes is also freezing 2017 hotel prices for 2018, and offering fixed-price menus (€20 & €30) for festival pass-holders at more than 50 restaurants across the city. Publicis Groupe, immediately applauded the change and announced it will be returning to Cannes in 2019. Anuradha Prasad, Chairperson BAG Films (News 24/Radio Dhamaal), has been re-elected as President of the Association of Radio Operators for India (AROI). This is her fourth consecutive term in the office. In an exclusive chat with exchnage4media, IPL Chairman Rajeev Shukla spoke on how the game format will be as powerful as FIFA in the next five years. On recent completion of elections in Himachal Pradesh, exchange4media also spoke to Chetan Bragta, Bhartiya Janata Yuva Morcha, Social Media (in-charge) who also spearheaded the BJP’s social media campaign during the state elections. The exchange4media group celebrated the best of work in the Public Relations and Corporate Communications world in Gurgaon on Thursday with the India PR & Corporate Communications Awards. The big winner this year was Value 360 Communications that won four gold, two silver and two bronze metals thus emerging as the PR Consultancy of the Year. Viacom 18 won the In-House Team of the Year with one gold, two silver and two bronze metals. Roger C.B. Pereira was conferred with the Lifetime Achievement Award for his immense contribution to the industry. 

Are Marketers Ready To Embrace The Full-Service Model?

Hotstar Appoints Media Veteran Punitha Arumugam As Platform Evangelist

Cannes Lions Structure Completely Revamped

Anuradha Prasad Re-Elected As President, AROI

IPL Will Be As Powerful As FIFA In The Next Five Years: Rajeev Shukla

2024 LS Elections Will Be Fought On Mobiles: Chetan Bragta, BJP Social Media Strategist, Himachal Pradesh

Value 360 And Viacom 18 Win Big At IPRCCA; Roger C.B. Pereira Conferred With Lifetime Achievement Award

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in their furniture

Aims to feature among top five players in the bath solutions space by 2020