Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Radio with the acquisition of UAE’s radio station, Hum 106.2 FM.
Speaking on this significant acquisition, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In our journey of over two decades, ZEE has always led the industry in its evolution and transformation. At ZEE, we are always looking at strategic acquisitions across the globe to increase our footprint and market share in the entertainment industry. Radio has been an area of interest for ZEE for quite some time and after extensive planning and studying of the brand values, ratings and revenue generated by various stations, we felt that an investment in Hum FM was the best option. Hum FM has a legacy of almost two decades and with a current market share of 26%, it is the top Hindi radio station in the UAE. ZEE is confident that it can leverage its very strong South-Asian brand connect onto Radio, and offer a synergy of Television, Radio and Digital that could revolutionize the entertainment industry in the UAE.”
Goenka further added, “We are excited about our new business ventures. Radio comes immediately after our foray into film production and distribution where movies like ‘Rustom’ and ‘The Flying Jatt’ have done extremely well globally and specifically in the UAE and Middle East markets. The acquisition of Hum FM in UAE is a step in that direction and we are upbeat about its prospect in the coming years.”
Commenting on ZEE’s plans for the region, Mukund Cairae, CEO – MENA and APAC, ZEEL said, “This move is a diversification to our entertainment business portfolio, adding to the numero uno position we possess in Television among South Asians in the Middle East. This investment also shows our commitment to the region and its business landscape. Now we can offer media across Television, Radio and Digital platforms, leading to a great synergy between content and mediums. With an extensive library of music content that includes singing reality shows like ‘The Voice India’, ‘SaReGaMaPa’, ‘Antakshari’ and ‘Asia’s Singing Superstar’ which have produced great singers in Bollywood, an on-going relationship with the big names in the industry and with one of the biggest music labels in Bollywood, Zee Music Company as a part of its portfolio, the new venture has all the ingredients needed to redefine the Radio industry in this market.”
Ali Jasim Ahmed, General Manager, Umm Al Quwain Broadcasting Network (UBN) said, “We are proud to partner with Zee Entertainment, the leading global company in the media industry with a strong presence in the UAE and across the Middle East. Zee Entertainment will provide new content and concepts in the world of entertainment and marketing, and will provide the station the required media expertise of a highly effective and competitive value. Further, we will give all the facilities and backing for ZEE to achieve its strategic station goals and we will work together to support the qualitative superiority of the programs in order to meet the wishes and aspirations of the esteemed listeners.”
Shahid Jamal, Founder & MD, Shamal Media Services said, “Hum FM pioneered FM Radio in UAE and over the years, we have made it the No. 1 Radio Station. It is now a great opportunity for us to hand over our successful radio legacy to a media network that has been a pioneer of South Asian entertainment globally and in the region. Zee Entertainment, who themselves have had a great legacy in the media business will only take the success of Hum FM to the next level.”