RadioActive Pvt Ltd, a newly established independent radio consultancy company, has tied up with Xavier Institute of Communications (XIC) to launch two radio training courses – Certificate in Radio Programming Management and Certificate in Radio Announcing and Presentation – at the XIC campus in Mumbai. The introduction of these courses is the first of many endeavours by the RadioActive-XIC alliance. The association aims to create a single radio identity that will be recognised by the industry throughout India.
The courses conduced over a period of four months are scheduled to commence on September 1, 2006. “The underlying rationale behind such an alliance is to design commercial broadcast training courses and place course contents that will equip people with the necessary skills needed to meet the talent demand that the industry is likely to face,” said Erica D’Souza, founding partner of RadioActive Pvt Ltd.
Understanding the potent power of radio as a medium, an in depth session on the internal and external workings of a radio station, evolution of programming and formats, overview of scheduling softwares, etc., are some of the topics that will be focused on in the introductory lectures.
The certificate course in Radio Programming and Management will delve more specifically into modules such as the role of programming in radio, designing the station, music and its relationship to programming, management in programming, methodologies and use of research tools and programming tools.
The certificate course in Radio Presentation and Announcing will emphasise on giving students a comprehensive understanding of the role of RJs, developing on air communication and presentation, writing for radio and mastering on air broadcast systems, among others, and finally culminate with the development of a demo tape.
With industry heads and professionals from the field heading the faculty, such as industry stalwarts and founding members Brian Tellis and Erica D’Souza, lectures will be conducted thrice a week. Priced at Rs 50,000 per course, a Certificate in Radio Programming and Management is available to graduate and postgraduate students. The Certificate in Radio Presentation and Announcing is open to all with effective communication skills. There will be a mandatory screening interview for all candidates.