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WRN inks content delivery pact with Airchord to serve Indian mobile market

27-July-2007
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WRN inks content delivery pact with Airchord to serve Indian mobile market

World Radio Network, a UK-based TV and radio transmission company, has concluded a deal with AirChord to make its 24x7 international news and current affairs radio channel available to Indian mobile users. This would be done via AirChord and its Juice Up mobile application.

Mobile subscribers will be able to access world class content from WRN’s international public broadcasting clients that include China Radio International, Korea’s KBS World Radio, Radio Canada International, America’s NPR, Ireland’s RTE and Radio Romania International.

Juice Up, developed by AirChord on proprietary technology, allows high quality audio to be broadcast using small data throughput. The application lets users access numerous audio services from across the world, including feeds in various international languages directly from satellites. Content can also be uploaded directly via handsets or through the AirChord website for mobile and web viewers to be connected globally.

Gary Edgerton, Managing Director, WRN, said, “India is one of the fastest growing mobile markets globally and this partnership with AirChord gives WRN a significant mobile presence across the country and offers the growing numbers of Indian mobile subscribers access to unique global content from WRN.”

Anil Sharma, President, AirChord, said, “Working with WRN, a trusted international partner, allows us to offer more exciting and relevant content to AirChord’s targeted subscriber base.”

AirChord, headquartered in Delhi, is a multi-media streaming media company that converges mobile and web. It is the first multi-media platform to enable audio and video streaming live on mobile personal, audio-lifestyle communities. Globally, AirChord has designed, executed and managed effective music platforms connecting a partner’s brand value with communities.

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