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WorldSpace–Sony BMG tie up to launch Radio Gandharv’s music album

WorldSpace–Sony BMG tie up to launch Radio Gandharv’s music album

Author | exchange4media Bangalore Bureau | Wednesday, Dec 22,2004 9:17 AM

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WorldSpace–Sony BMG tie up to launch Radio Gandharv’s music album

In a bid to avail a prospective channel for sale of its music album, Radio Gandharv – the 24-hour Hindustani classical music channel of WorldSpace Satellite Radio, has inked a deal with Sony Nad – the Indian classical label of Sony BMG Music. The partnership begins with the launch of Radio Gandharv Collectors’ Choice Albums – a series of five albums featuring seven maestros of Hindustani classical music. The album series features leading Hindustani Classical artistes like Ustad Vilayat Khan, Ustad Amjad Ali Khan, Veena Sahasrabuddhe, Ustad Allah Rakha with Ustad Zakir Hussain and a single album of the rare combination of Dr L Subramaniam and Pandit Jasraj.

As an official release claimed, one of the highlights of the album is a brilliant collaboration between violin virtuoso Dr L Subramaniam and celebrated vocalist Pandit Jasraj, recorded live at the Lakshminarayana Global Music Festival 2004. This is one of those very rare recordings where two maestros meet and perform spontaneously. The depth at which these two musical visionaries were able to comprehend, complement and inspire one another made this recording truly phenomenal.

Also featured in this series is the recording of Sarod maestro Ustad Amjad Ali Khan’s live performance at the Symphony Centre, Chicago, in 2003, featuring ‘Music of the 13th Century’. The concert presented a confluence of poetry and music of the legendary 13th century Sufi poet-musician, Hazrat Amir Khusro.

The release quoted R Mahadevan, Program Director, WorldSpace India, as saying, “After receiving encouragement from prominent artistes on the launch of Gandharv, we are happy that a leading record label like Sony BMG Music has recognised the innate strength of our channel in the field of Indian classical music, and has joined hands with us to promote the Collectors’ Choice Albums.”

Commenting on the launch, Shridhar Subramaniam, Managing Director, Sony BMG Music, was quoted as, “This is a great collection of artistes that appeal to a wide cross section of people. We are confident that this series and promotion will be very successful among the lovers of classical music.”

Radio Gandharv will run on-air promos to inform its listeners about this series. The albums will be available at leading music stores across the country, as well as at WorldSpace stores in Bangalore and Chennai.

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