WorldSpace satellite radio launches Marathi channel Surabhi

WorldSpace satellite radio launches Marathi channel Surabhi

Author | exchange4media News Service | Thursday, Nov 09,2006 8:48 AM

WorldSpace satellite radio launches Marathi channel Surabhi

WorldSpace satellite radio has launched a 24-hour national Marathi radio channel, ‘Surabhi’ on its network. Apart from Marathi music, Surabhi offers listeners a slice of Marathi culture and literature in a magazine format.

The channel will also have special shows for Bhaavgeet (songs with ‘bhaav’ or emotions), Abhangas (devotional songs), Powadas (patriotic songs), Natyasangeet (songs used in plays), Lavani and Lokgeet (folk songs), among several other sub-genres.

Shishir Lall, Managing Director, WorldSpace India, said, “Surabhi is our latest offering and the country’s first-ever 24-hour Marathi channel. At WorldSpace, we take great pleasure in celebrating the rich musical diversity of India and this forms an integral part of our strategy to create unique platforms that nurture regional music and culture. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience.”

Surabhi joins a growing portfolio of Indian regional language channels on the satellite radio network. WorldSpace currently offers seven other dedicated radio channels with programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi) and Urdu (Falak). These 24-hour channels help connect people away from their homelands with the music and tradition of their home states and giving them an opportunity to choose their kind of music no matter where they are located.

“Surabhi presents its listeners ample opportunity and range of programmes from contemporary music to devotional songs, folk songs and a glimpse into the vibrant world of Marathi culture,” said Velu Shankar, Senior Advisor-Content, WorldSpace India.

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