WorldSpace launches Urdu radio station Falak

WorldSpace launches Urdu radio station Falak

Author | exchange4media News Service | Friday, Sep 08,2006 8:40 AM

WorldSpace launches Urdu radio station Falak

WorldSpace satellite radio on Thursday added a new 24-hour Urdu radio station Falak to its station offerings. Meaning ‘Sky’, Falak aims to showcase the vast repertoire of Urdu music and celebrate the rich cultural heritage associated with the language of the imperial Mughal courts.

Channel No. 109 on the WorldSpace network, Falak captures the nuances of Urdu through a range of innovative programming that brings to life the romance of more than just the language. The channel revives memories of a whole tradition of impeccable style and etiquette, prose and poetry, and a rapidly vanishing set of traditional values.

Speaking on the launch of the new channel, Shishir Lall, Managing Director, WorldSpace India, said, “We are delighted to launch the country’s first exclusive Urdu radio station and look forward to celebrating the mystery and beauty of the language of a bygone era with listeners across the country. It is our endeavour at WorldSpace to showcase the rich musical diversity of the world in a refreshing advertising-free format, which can be accessed in virtually any part of the country. WorldSpace is home to the widest variety of musical genres on radio with music ranging from contemporary forms such as Hip-hop and Pop to classic selections like Jazz, Hindustani and Bengali. Falak will now enable music lovers to go back in time and indulge in the lyrical sounds of Urdu.”

”Falak is the only 24-hour radio station in the country which brings to its listeners an extensive range of special programmes which focuses on Urdu music. It is structured keeping in mind our commitment to offer our subscribers the widest range of programming mix across categories and music genres,” said Harshad Jain, Chief Marketing Officer, WorldSpace India.

The programming of the new channel highlights the various forms of Urdu music ranging from evocative poetry readings or Mushairas to ghazals, qawwalis and film songs; exclusive interviews with singers and poets of a bygone era; special live recordings; trivia on historical events; celebrating the lives of legends from Urdu literature and music; and sharing social messages contained in ancient Urdu literature.

Tags: e4m

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