WorldSpace satellite radio has teamed up with global content providers, including BBC World Service, TWI and Radio Mid-Day, to launch an all-sports satellite radio channel, Play.
Play will feature comprehensive cricket coverage as well as coverage of sports like Formula One racing, tennis, rugby, football, hockey and golf. Programming will include news, live call-in shows with Indian sports experts and sports information such as top-of-the-hour reports, celebrity appearances and ‘sports desk’ programmes.
“Play will be a first for the country,” said Andy Ras-Work, Chief Operating Officer, WorldSpace. “By incorporating the best available content from local and global providers, we are creating a truly new and compelling sports experience for our Indian subscribers. We are thrilled to be working with the BBC, TWI and Radio Mid-Day to make our sports vision a reality in our primary market.”
Debuting on the WorldSpace satellite radio network this week, Play will be the only channel to offer all sports, all the time with both a local perspective and a global reach for the entire Indian subcontinent.
The content providers were selected based on their collective ability to deliver the right mix of original and archival programming, sports personalities and an on-the-ground network of production talent.
Neil Curry, Senior Commissioning Editor, BBC World Service, said that BBC was delighted to be part of the global sports reporting on WorldSpace. “BBC World Service is proud of its reputation as the leading international multimedia broadcaster benefiting from the world’s most comprehensive newsgathering networks, with hundreds of specialist correspondents and journalists right across the world. With editorial independence and expertise at the heart of our coverage, we will deliver the WorldSpace subscribers top-quality sports programming specially targeted to listeners in India, giving them the global perspective of sporting events,” Curry added.
TWI’s Head of Radio, Carolyn Smyth, said, “WorldSpace has created a stellar group of content providers for Play, and effectively leveraging TWI’s long-standing relationships in the sports world will help ensure its success. In addition to our extensive experience in maximising radio sports rights, we are also pleased to offer our documentary and event programming expertise.” She added, “We believe that subscribers in India will respond very positively to this new WorldSpace service.”
Reacting to Radio Mid-Day’ association with WorldSpace, Station Head of Go 92.5FM, Shariq Patel, said, “We are pleased that WorldSpace recognised the importance of teaming with an Indian media company to realise its goals for Play. Radio Mid-Day is the ideal organisation to deliver the local perspective on cricket and other sports like football, tennis and F1 racing to WorldSpace’s growing subscriber base. Working together, WorldSpace and Radio Mid-Day can deliver what the sports news subscribers in India want, when they want it.”
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