Top Story

e4m_logo.png

Home >> Media - Radio >> Article

WorldSpace launches all-sports radio station, ‘Play’

09-February-2006
Font Size   16
WorldSpace launches all-sports radio station, ‘Play’

WorldSpace satellite radio has teamed up with global content providers, including BBC World Service, TWI and Radio Mid-Day, to launch an all-sports satellite radio channel, Play.

Play will feature comprehensive cricket coverage as well as coverage of sports like Formula One racing, tennis, rugby, football, hockey and golf. Programming will include news, live call-in shows with Indian sports experts and sports information such as top-of-the-hour reports, celebrity appearances and ‘sports desk’ programmes.

“Play will be a first for the country,” said Andy Ras-Work, Chief Operating Officer, WorldSpace. “By incorporating the best available content from local and global providers, we are creating a truly new and compelling sports experience for our Indian subscribers. We are thrilled to be working with the BBC, TWI and Radio Mid-Day to make our sports vision a reality in our primary market.”

Debuting on the WorldSpace satellite radio network this week, Play will be the only channel to offer all sports, all the time with both a local perspective and a global reach for the entire Indian subcontinent.

The content providers were selected based on their collective ability to deliver the right mix of original and archival programming, sports personalities and an on-the-ground network of production talent.

Neil Curry, Senior Commissioning Editor, BBC World Service, said that BBC was delighted to be part of the global sports reporting on WorldSpace. “BBC World Service is proud of its reputation as the leading international multimedia broadcaster benefiting from the world’s most comprehensive newsgathering networks, with hundreds of specialist correspondents and journalists right across the world. With editorial independence and expertise at the heart of our coverage, we will deliver the WorldSpace subscribers top-quality sports programming specially targeted to listeners in India, giving them the global perspective of sporting events,” Curry added.

TWI’s Head of Radio, Carolyn Smyth, said, “WorldSpace has created a stellar group of content providers for Play, and effectively leveraging TWI’s long-standing relationships in the sports world will help ensure its success. In addition to our extensive experience in maximising radio sports rights, we are also pleased to offer our documentary and event programming expertise.” She added, “We believe that subscribers in India will respond very positively to this new WorldSpace service.”

Reacting to Radio Mid-Day’ association with WorldSpace, Station Head of Go 92.5FM, Shariq Patel, said, “We are pleased that WorldSpace recognised the importance of teaming with an Indian media company to realise its goals for Play. Radio Mid-Day is the ideal organisation to deliver the local perspective on cricket and other sports like football, tennis and F1 racing to WorldSpace’s growing subscriber base. Working together, WorldSpace and Radio Mid-Day can deliver what the sports news subscribers in India want, when they want it.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business