WorldSpace has added another channel to its bouquet of offerings. This time it is a 24-hour Gujarati channel called Radio Umang. With this latest addition, the satellite radio station now has nine regional language channels in the country.
“We take great pleasure in celebrating the rich musical diversity of India and this forms an integral part of our strategy to create unique platforms that nurture regional music and culture. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience,” said Shishir Lall, MD, WorldSpace India.
Talking about the programme content of Radio Umang, Velu Shankar, Senior Advisor-Content, WorldSpace India, said, “The channel presents to its listeners a range of programmes from folk music to modern Gujarati music, poetry and literature giving them a glimpse into the exciting world of Gujarati culture. Developed in a distinctive magazine format, the channel reaches out to the enterprising Gujarati community across the country.”
‘Suravali Ashit Ni’, ‘Taajgi’, ‘Be Ghadi Anand’ and ‘Makhmali Mehfil’ are some of the programmes listeners can enjoy on Radio Umang, which will be available on Channel No. 111 on the WorldSpace network.
WorldSpace already has regional radio channels with programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi), Urdu (Falak), and Marathi (Surabhi).