Satellite raido major WorldSpace has kicked off an ‘Honours Week’ with its own inaugural satellite radio awards show, WorldSpace Honours. WorldSpace Honours, the first its kind satellite radio award show in the country, is an attempt to recognise music and artistic contribution of artists from more than 20 musical genres represented on WorldSpace channels ranging from Up Country, Jhankaar, The System to Shruti. The award was telecast live from Studio 2 at Abbey Road, the legendary recording studio of The Beatles.
WorldSpace Satellite Radio Global Programming Vice- President William Sabatini said, “WorldSpace Honours presents a completely new format for satellite music awards and has been created to reflect the diversity of our music programming, the expertise of our staff, and the broad range of preferences of our subscribers.”
Channel’s Content Marketing Vice-President Ted Kelly and WorldSpace India Network Programming Director Velu Shankar hosted the awards show and announced the 23 honourees on February 12. The honourees were selected by the executive selection committee of WorldSpace consisting of programming staff from each of the 20 channels represented. Special programmes were being created by the channel to showcase each artist which included interviews, career highlights, background information and their music.
The Honours Week also featured the second annual ‘UPop@Abbey Road Sessions’, which was officially kicked off with the Honours Award Show on February 12, which would run through February 15.
The channel will again host the global broadcast of Europe’s biggest music event, the Brit Awards, on February 14. The live broadcast will feature exclusive backstage and red carpet interviews, celebrity appearances and performances by over a dozen superstars.