Satellite radio service provider WorldSpace has entered into strategic partnerships with two of India's largest music retail chains - Planet M and Music World - extending its retail reach through 59 premium music stores located in nine cities across the country. Under the terms of these agreements, WorldSpace will showcase and sell its subscription satellite radio service and its products in these stores.
Through these sales and marketing alliances Planet M and Music World will create 'shop-in-shop' spaces for WorldSpace with branded kiosks to present customers a taste of the WorldSpace experience, showcasing the widest variety of uninterrupted, digital quality radio entertainment.
WorldSpace will also place 'in store demonstrators' at all the locations, who will assist in marketing the service to customers. WorldSpace "shop-in-shop" retail points will be located in 34 Planet M outlets and 25 Music World outlets in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune, Chandigarh, Hyderabad, and Ahmedabad.
"We are delighted to partner with these premier music destinations to reach music lovers across the country. Planet M and Music World have revolutionised the retail music industry in India by creating 'the' destinations for music shoppers across the country. The alliance will help us further engage our target audience and extend our market presence through the powerful Planet M and Music World brands, said Shishir Lall, Managing Director, WorldSpace India.
"By tapping into their loyal customer bases, WorldSpace can create a more comprehensive appreciation for the unique value proposition our service offers," he added.
Ajay Mehra, CEO, Times Retail, said, "Planet M and WorldSpace is a synergistic partnership and has good brand fit and relevance to both our customers. At Planet M, we offer the world of music under one roof and with this alliance, we now extend the experience of the path-breaking satellite radio technology to our customers."
S K Chowdhury, President - Books & Music, RPG Retail, said, "Both Music World and WorldSpace offer music lovers a wide range of music genres, performers and the latest hits. This partnership will enable us to offer our customers a taste of the WorldSpace experience, which is in line with our mission of presenting a complete musical experience at our stores."