WorldSpace inks exclusive cricket broadcast license pact with ESPN-STAR Sports
Cricket lovers in the country have another medium to catch up on the latest score. WorldSpace Satellite Radio has signed an exclusive broadcast license agreement with ESPN-STAR Sports to provide subscribers with live audio coverage of the game.
Under the terms of the agreement, Play, the WorldSpace-branded all sports channel for South Asia and the Middle East, will have exclusive broadcast rights throughout South Asia for 12 tours and over 200 days of cricket comprising both Test matches and One-Day Internationals. Three of the 12 tours include India – WorldSpace's primary market in the Asian region. The coverage will commence from November 19, 2006 with India's tour of South Africa, and runs through February 2008, with conclusion of the India-Sri Lanka-Australia Triangular Series in Australia.
"The exclusive acquisition of these premier cricket internationals is another demonstration of WorldSpace's continued commitment to providing the best in audio entertainment for our listeners," said Shishir Lall, Managing Director, WorldSpace India.
Subscribers will have ball-by-ball real-time coverage of all the matches as well as a host of ancillary programming surrounding each match. The coverage will feature matches with the national teams from India, Australia, England, New Zealand, South Africa, Zimbabwe, Sri Lanka, and the West Indies. It will also include the biennial Australia-England Test series, 'The Ashes'.
Broadcasts can be received in countries covered by the WorldSpace AsiaStar satellite's West Beam and include Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka, Bahrain, Qatar, and the UAE.
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