Within the first month of the launch of its festive season offer of a satellite radio with a three-month subscription at just Rs 1,999, WorldSpace has added 12,000 subscribers to its kitty. The original cost of the receiver is Rs 3,790, while the yearly subscription fee is Rs 1, 800.
The figures seem whopping when compared to the performance of WorldSpace during the period July to September, when it added 7,737 subscribers. “We’ve had an excellent response to the festive offer. We added over 12,000 new subscribers in October 2005 itself, the first month of our festive offer. Customers have tuned in to our service from across the country – getting an experience of our superior programming and content,” said Andy Ras-Work, Worldwide COO, WorldSpace Satellite Radio.
Replying to the query whether the festive offer price would now become the regular price offer, Ras-Work said, “The festive offer is a limited period offer covering the festive season in India. However, we will continue to create attractive opportunities for customers to get a taste of the WorldSpace experience.”
Speaking about the performance of the company globally, which got listed in NASDAQ in August, 2005, Ras-Work said, “We have posted an excellent growth, which was highlighted in our results for the third quarter of 2005, where we had announced a 300 per cent growth in subscriber base over the third quarter of 2004. In December 2005 we achieved the milestone of 100,000 subscribers across the globe.”
Speaking about his strategy in India in 2006, Ras-Work said, “We plan to dedicate significant resources to our current business strategy, including increasing our visibility to support our marketing and outreach efforts, developing our product offerings in India through cost-effective partnerships and agreements and demonstrating the power of our business model. We are excited about our business and position and will continue to execute against our strategic plans.”
“We are also focused on increasing the quality and quantity of our retail points of presence to increase our visibility to potential customers. At the end of the third quarter of 2005, the WorldSpace service was available at approximately 550 retail locations in launched cities in India, including our own WorldSpace Experience stores.”
In 2005, WorldSpace added five new stations – ‘Moksha’, the 24-hour spiritual and wellness radio station; ‘Radio Art of Living’ in association with Sri Sri Ravishankar’s Art of Living Foundation; ‘Tunak Punjabi’, the 24-hour Punjabi music station; ‘Flava’, the 24-hour hip-hop and urban music station; and ‘Play’, the all-sports satellite radio channel.