With the Cricket World Cup round the corner, every radio station is trying to outdo each other with different initiatives. While most stations have announced cricket related shows, Radio Mirchi is going to the streets. A gully cricket tournament, starting on March 3, 2007, is being organised by the station in association with Gillete Vector Plus.
The matches would be played in typical gully cricket format, and the winning team, to be announced on March 10, 2007, will take home a cash prize of Rs 10,000 for each team member.
Commenting on the initiative, Hitesh Sharma, VP and Station Director, Radio Mirchi, said, “We have always strived to connect with listeners through out-of-the-box content and on-ground promotions. ‘Gully Gully mein Cricket ka Jashn’ is yet another way through which we not only connect with out listeners, but also recognise the immense talent in the city.”
Sumeet Narang, Brand Manager, Gillette, said, “We understand the passion Indian men have for the game of cricket. It is to celebrate this cricket spirit that we are announcing the nationwide gully cricket tournament.”