March 8 is International Women’s Day and the radio industry is sparing no efforts to celebrat this special day through several women-centric interviews and programmes. The day will see loads of action on Mumbai’s FM radio stations as well as radio stations on WorldSpace satellite network.
Seetal Iyer, Group Programme Director, WorldSpace India, said, “Though all our radio stations will feature women associated with music and films, the treatment of each programme will depend on the needs and listeners of individual radio stations on WorldSpace.”
Radio Jhankaar, a station dedicated to Bollywood songs, will have celebrity and listener sound bytes with radio jockeys interviewing women across various fields in Bollywood – actresses, technicians, singers, and directors.
RJ Sulagna on Radio Farishta, a Classic Bollywood music station, will look at leading female singers of yesteryears and their hits. Listeners can tune in to Saathiya at 7 am on Farishta on Women’s Day where RJ Sulagna talks about the roles that women in Indian cinema have played to perfection and are embedded in our memory such as Nargis in ‘Mother India’, Rekha in ‘Umrao Jaan’ and Hema Malini in ‘Seeta aur Geeta’ among several others.
The special show brings to life their performances through songs and one back in time. Kaleidoscope at 11 am puts the spotlight on best women oriented films in Hindi cinema, while Dillagi at 2 pm is an ode to the most versatile actresses in Indian cinema with a one-hour special. RJ Rubina will bring the melody queens of Bollywood to life on Dil Dhoondta Hai between 6 pm and 10 pm to celebrate the voices of Asha Bhonsle, Lata Mangeshkar, Suraiya, Geeta Dutt and a host of stellar performers in an hour long special.
WorldSpace’s Spiritual and Wellness station, Moksha, will have RJ Shakuntala talk about the feminine aspect of the divine – Shakti – and play songs dedicated to the Goddess on Udaya between 6 am and 11 am, while RJ Anirban will present tracks that celebrate and derive inspiration from the women in our lives on Unwind between 7 pm and 10 pm.
Spin, WorldSpace’s International Hits station will start the day with Big bang at 7 am where RJs Hari and Anjana celebrate women such as Aretha Franklin, Cyndi Lauper and Madonna, who have changed the course of music and influenced musicians. RJ Sushil will speak to college girls about women they idolise and play their requests on-air on Spin Adda at 3 pm. The Shack at 6 pm will have RJ Milli focusing on women in local bands and talk to them about how easy or difficult it is to be a woman who contributes to music.
Iyer said, “We are much more focused on special programmes for Women’s Day this year. Our celebrations acknowledge the fact that women are increasingly an active part of India’s workforce. Women’s Day is a reminder that women can live a balanced life and not feel guilty about putting themselves first. They can handle home, family and work with élan and celebrate life.”
Radio Mirchi will kickstart Women’s Day celebrations with Hello Mumbai from 7 am to 11 am, where the programme will find out what kind of women men thought you are and what kind of men do you know and like. The programme will also interview women with unusual jobs such as local train drivers and autorickshaw drivers.
Mirchi’s programme Khoobsurat from 11 am-2 pm will ask questions such as Why we dedicate a single day to women? What is International Women’s Day? Don’t all women do something special every single day? The programme will feature Kanchi Kaul, the protagonist of ’Ek ladki anjaani si’. Kanchi plays a character in the story whose life takes a complete turn when she finds out that she is accidentally pregnant through artificial insemination. Lines will be open to interact with Kanchi on sensitive yet important issues.
RJ Jeeturaj will spend the afternoon with three women who are social butterflies and TV actors on Total Filmi from 2 pm-5 pm. Jeeturaj will talk to these women and find out what Women’s Day means to these women who make news everyday. Bumper to Bumper from 5 pm-9 pm will have RJ Tarun talk about the relationship between women and their kitchens and gadgets. Purani Jeans from 9 pm-11 pm has a treat for listeners through an interview with actress Madhuri Dixit. The day will wrap up with Dr Love from 11 pm-1 am, where RJ Dr Love will find out if women are really wiser and stronger than men.
Red FM’s Ladki Kyon will feature men talking about the exasperating, perplexing, astonishing, awe-inspiring women and why they love them so much. In Kis Khushi Mein, men will share their real views on Women’s Day and why there is no special Men’s Day. Ek Hazaaron Mein Meri Hai will give 8 men a chance to make their women feel special with a surprise on her doorstep and this will be broadcast live on Red FM.
Radio City is also the official radio partner for CII’s Third Women’s Conference on March 8 in Mumbai. Apurva Purohit, CEO, Radio City will speak on ‘Women Empowerment’ at the conference, which has an objective to provide a platform for women to share knowledge, facilitate development of their career and broaden perspectives. Purohit will speak on empowering women through education and financial independence and take a global view to justify the improved status of women. Radio City will also interview women achievers and celebrities throughout the day.