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WIN 94.6 off to a good start in Mumbai

02-May-2002
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WIN 94.6 off to a good start in Mumbai

WIN 94.6, a private 24-hour FM station, launched its services in Mumbai on April 29. Music aired by the station will be largely in English. The letters WIN incidentally stand for the corresponding numbers 946 on the dial pad of the mobile phone. The station is promoted by Millenium Broadcast.

Music aired by the station will be largely in English. The letters WIN incidentally stand for the corresponding numbers 946 on the dial pad of the mobile phone. The station is promoted by Millenium Broadcast.

Radio stations have to enter into a mandatory agreement with Phonographic Performances Limited (PPL), which allows them to use the content owned by the music companies. Millenium has signed an agreement with PPL to use content at Rs 400 per hour.

WIN also holds licenses to start FM stations in Chennai and Delhi. The company intend to launch stations in both these metros on August 29.

For its Mumbai FM station, WIN has the basic infrastructure that includes a studio and production facilities. The transmission tower for the station is located in central Mumbai.

WIN is planning to spend Rs 1 crore on advertising over the next three months. The station’s focus will be primarily on outdoor publicity. It already has 30 hoarding sites. The other promo has been in the form of WINMOBILE to take the message of the brands advertised to a larger audience.

Radio, as a medium, has had a low advertising spend. It accounted for just two per cent of the total of Rs 9,000 crore of advertising spend last year.

Source: Financial Express

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