In an interesting turn of events, the Association of
Radio Operators of India (AROI) has asked the
government to allow FM radio players with multiple
stations to have a common frequency in all cities that
they operate in, should they so wish.
In a letter written to the Wireless Advisor of the
Wireless Planning and Coordination Wing (WPC) dated
April 10, 2006, a copy of which is with
exchange4media, AROI has stated: “On the request of
AROI, BECIL has developed a new plan of frequency
allocation for 2nd phase and forwarded that to your
good office. AROI request your good office to kindly
approve the new frequency plan so that if, an LOI
holder would like to retain same frequency to its all
stations, they may be able to do so.”
When contacted, Rajiv Mishra, Convener, AROI,
confirmed the same. He said, “The thought process
behind the appeal is that operators should be given
the choice to have a single frequency if they so wish.
This will tremendously help in marketing and branding
of all its stations. It can allow them to have a
common promo across its stations.”
K P Verma, chairman, BECIL, when queried, refused to
comment whether BECIL had approved of the proposition.
He, however, said, speaking hypothetically, that it
should not be a problem to reallocate frequencies to
comply with the demand. On the role of BECIL in this
regard, Verma added, “The reallocation, if it happens,
will have to be done by WPC. If it asks us any
critical question in this regard, we will answer
If the proposal gets the government’s approval, then a
player like Radio Mirchi which has different
frequencies in six cities out of ten, will have the
choice of making 98.3 FM its national identity.
Responding to a query from exchange4media, A P Parigi,
CEO, Radio Mirchi, said, “Though it’s an ideal and
preferred situation, we have not given any thought to
it as yet.”
However, experts feel that it would be a tough job for
the government to reallocate frequencies in various
cities, as it is fraught with technical limitations.
“There has to be a separation corridor between two
cities to allow the same frequency to be used in two
different places. In case of the four metros, this gap
is huge, but it may not be the same at other places.
But still if the government will be sincere in its
approach, this may not be an impossible task to
achieve,” observed an industry expert.
Several players, set to operate in more than one city,
must be hoping for the ‘One India, One frequency’
situation to become a reality.