Whistling Woods International, promoted by Mukta Arts Ltd and Film City, is set to be Asia’s largest film, television, animation and media arts studies institute. The institute is now in the process of starting a radio broadcasting programme. This new programme is designed to cater to the growing radio space with over 350 new licenses being awarded to various players.
Ravi Gupta, Executive Director, Whistling Woods International, said, “With the explosion in radio licenses, suddenly it will mean that so much more trained manpower will be required – producers, radio jockey and so on – and thus a special course will be started. At the moment we are talking to some of the license holders, and depending on their time frames and their requirements, the courses will be tailored for their purpose.”
“We do see this space increasing and give fresh and new job opportunities to people. It will also be tough for the radio license holders to be able to transfer that into real business because all said and done it is an expensive license and radio still captures just 3 per cent of the total ad market. To be able to increase that to 7 per cent or 8 per cent will be a major challenge. It is an upward task no doubt, but we are hoping that the education would help make things better and easier for the broadcasters as well for the people,” Gupta added.
On the same premise, Whistling Woods International has also entered into an agreement with Canada’s leading educational institute Seneca College of Applied Arts and Technology to run specialised courses in the art and technique of film making in animation, including visual effects.
Under the agreement, Seneca will provide its expertise and faculty to Whistling Woods and also train the faculty to ensure high quality of education in animation and related topics. The two-year programme commences in July 2006 and will lead to a diploma with credits to the students that would be transferable to Seneca with students having the option to go to the Canadian college for a third year specialisation in Gaming, Visual Effects, etc.
To begin with, the animation department will have four faculty members. Meanwhile, in the run up to the commencement of the programme in July, the faculty shall visit and train with the Canadian faculty at Seneca.