Top Story

e4m_logo.png

Home >> Media - Radio >> Article

We'll have independent external monitors for radio Phase III: Manish Tewari

28-October-2013
Font Size   16
We'll have independent external monitors for radio Phase III: Manish Tewari

The long-awaited roll-out of radio Phase III auctions is expected to change the game for the private FM radio industry in India. Phase III is expected to dole out 839 new licenses across 294 cities, which opens untapped markets for radio broadcasters. While Phase III comes with a number of policies such as e-auction and base price, there is also a networking model policy that can help radio broadcasters.

With the networking model policies, radio players shall be able to create networking of channels within companies’ entire networks, instead of just in C and D categories of cities.

In an exclusive conversation with exchange4media on radio Phase III, Minister Information and Broadcasting Manish Tewari said, “Certain independent external monitors had to be appointed because the Central Vigilance Commission (CVC) and the Comptroller and Auditor General of India (CAG) refused to be a part of internal ministerial committee, which would oversee this entire exercise, saying that they cannot be a part of any administrative function. I had requested the Ministry to ask the CVC and the CAG to become part of the internal ministerial committee as there could be a concurrent audit and vigilance oversight.”

“The CVC and the CAG in turn recommended that we could possibly use independent external monitors. We have recommended some names to the CVC. But they have requested more names so that there is a larger pool to choose from. Once we have the independent external monitors in place, either on the internal ministerial committee or exercising concurrent oversight, the process can then be kicked-off,” Tewari added.

When asked how MIB plans to deal with issues such as base price and license period in such a short interval of time, he replied, “We have run this on many occasions; the fact is that there are legitimate concerns which the industry has but there was a Group of Ministers headed by the then Finance Minister Pranab Mukherjee, which cleared the ascending e-auction and the reserve price. It then went to the Cabinet, which on July 7, 2011 endorsed that decision and subsequently, there was some representations for the industry.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign