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Week 20 RAM Ratings: Radio City takes back top spot in Mumbai

03-June-2015
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Week 20 RAM Ratings: Radio City takes back top spot in Mumbai

The RAM ratings for Week 20 (May10-May16) see Radio City reclaim top spot in Mumbai where it had seen Big FM leading in the previous week.

Mumbai
Radio City saw a total market share of 18.2 per cent and a TSL (Time Spent Listening of 6.02). In comparison, Big FM saw a market share of 17 per cent with a TSL of 6.38. Fever FM, which came third at 14.3 per cent share had the highest TSL in the city of 7.04. This was followed by Radio Mirchi, Red FM and Oye FM with the former two, especially close with 12.8 per cent and 11.4 per cent market share, respectively.

Delhi
Fever FM led with the highest market share and TSL with 18.8 per cent and 5.05, respectively. Radio Mirchi came second with 14.4 per cent market share and a TSL of 3.55. This was followed by Radio City with 12.7 per cent market share. Big FM came fourth with 11.7 per cent share.

Kolkata
Radio Mirchi continued to dominate in Kolkata with 19.9  per cent market share while Big FM came second with 15.1 per cent share. This was followed by Fever FM with 13.5 per cent share. Oye FM also did well with 10.8 per cent share.

Bangalore
Radio City had the highest market share in Bangalore with 22 per cent while Big FM was just marginally behind with 21.5 per cent market share. This was followed by Radio Mirchi with 17 per cent market share and Fever FM with 12.3 per cent market share.

 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.