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Week 2 ratings: Delhi stations see more unique listeners; Bangalore scores highest TSL

27-January-2015
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Week 2 ratings: Delhi stations see more unique listeners; Bangalore scores highest TSL

According to data sourced from RAM subscribers for Week 2 (January 4-10), Bangalore continued to prove that it is a radio-friendly city, though Delhi’s stations recorded more unique listeners. Fever 104 maintained its dominance in Delhi, scoring the highest market share as well as Time Spent Listening (TSL), while Radio City topped in Mumbai and Bangalore. Radio Mirchi claimed the maximum market share in Kolkata.

Mumbai

Radio City topped in terms of market share with 19.1 per cent, followed by Big FM at 18.9 per cent. Fever 104 recorded the highest TSL with 6.26, while Big FM ranked second with 6.16. Radio Mirchi registered 14.6 per cent market share, Fever 104 13.1 per cent and Red FM 11.7 per cent.

Among the programmes, the morning edition of ‘Suhana Safar’ with Anu Kapoor on Big FM had the highest TARP with 3.8 in the 12+ category and 5.4 in the 25+ category. Radio City 91.1 FM’s ‘Kal Bhi Aaj Bhi’ with RJ Gaurav was the next most popular show with 3.5 in the 12+ category and 4.3 in the 25+ category.

Delhi

Fever 104 topped in Delhi with a market share of 19.1 per cent and 5.08 TSL. Radio Mirchi ranked second with a market share of 13.1 per cent and 3.4 TSL. Big FM and Radio City were neck-to-neck with 12.6 per cent and 12.5 per cent, respectively. Red FM with 11.3 per cent market share was also one of the key performers.

The top three most popular shows in Delhi were of Fever 104 FM. These include ‘Evening Drive’ with RJ Nitin, ‘Dili ke Do Dabang’ with RJ Manu and Abhilash and ‘Full on Punjabi’ with RJ Avinash as the top three, respectively. ‘Suhana Safar’ with Anu Kapoor (10am-12pm) on Big FM was the most popular show in the 25+ category with a TARP of 2.6.

Kolkata

Like the previous weeks, Kolkata witnessed fragmentation, with market share divided among a number of stations this time too. The top FM stations -- Radio Mirchi and Big FM -- accounted for 37.2 per cent of the total market. Radio Mirchi ranked No. 1 with 20.8 per cent share, while second Big FM had the highest TSL of 5.02. Oye 104.8 stood third with 11.2 per cent share, followed by Radio One with 10.4 per cent.


Radio Mirchi’s ‘Kaali Kotha’ with RJ Jaganath (5-7am) was the most popular show with a TARP of 3.5 (12+) and 4.2 (25+). The FM channel’s ‘Breakfast Show’ with RJ Mir, was the second most popular programme with a TARP of 3.2 (12+) and 3.6 (25+), giving Radio Mirchi a dominance in the morning slot. This was followed by BIG FM’s ‘Breakfast Show’ with RJ Khas Koushik with a TARP of 2.6 (12+) and 3.1 (25+).

Bangalore

The Silicon Valley of India might not show the highest figures in terms of ‘cume’ (unique listeners), but FM stations in Bangalore post the highest TSL compared with other cities. For example, Radio City, which had the highest market share of 22.5 per cent saw a TSL of 9.18 and cume score of 2409 (000’s). On the other hand, Red FM Delhi, which has the highest cume (7893) across India, had a TSL of just 2.59. This shows that Bangalore has a smaller base, but more loyal listeners.

Big FM ranked second with 21.6 per cent market share and a TSL of 8.35. Radio Mirchi recorded 17.7 per cent market share and 7.49 TSL, while Fever 104 also performed well with 11.5 per cent share and 7.36 TSL. Big FM’s ‘Big Coffee’ with RJ Shruti (7-11am) had the highest ratings with TARP of 6.3 (12+) and 6.5 (25+).

Bangalore’s open-ended nature can also be seen in the fact that the top three shows were from the same time slot — 7-11 am — but of three different radio stations. Radio City’s ‘City Mathu’ with RJ Rachna and Radio Mirchi’s ‘Hi Bengaluru’ with RJ Smitha were adjudged the second most popular programme.

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