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Week 10 RAM Ratings: Big FM takes over Radio City in Mumbai

25-March-2015
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Week 10 RAM Ratings: Big FM takes over Radio City in Mumbai

Week 10 RAM ratings are in and Big FM has usurped Radio City’s top position in Mumbai with 18.8 per cent of the overall market share and a TSL of 6.26 though Radio City was very close with 18.6 per cent.

Mumbai
Week 10 RAM ratings are in and Big FM has usurped Radio City to top in Mumbai with 18.8 per cent of the overall marketshare and a TSL of 6.26 though Radio City was very close with 18.6 per cent and a TSL of 5.51. Fever FM had a share of 13.5 per cent and came third, followed closely by Radio Mirchi with 13.2 per cent share. Fever FM had the second highest TSL of 6.16. Red FM had a share of 11 per cent with Radio One and Oye bringing up the rear with 3 per cent and 2.6 per cent.

Delhi
Fever FM continued to lead in Delhi with 18.5 per cent marketshare and a TSL of 5.04. Radio Mirchi came a distant second with 13 per cent marketshare. There was a keen fight between Big FM, Radio City and Red FM for the middle order with less than a per cent separating them. Big FM was third with 11.9 per cent, Radio City had 11.8 per cent share and Red Fm had 11.1 per cent share. Once again, Oye FM and Radio One were the rearguard with 5.4 per cent and 3.2 per cent marketshare.

Kolkata
Radio Mirchi has been the dominant radio station in Kolkata for a long time and it continued this trend even in Week 10 with 21.7 per cent marketshare and a TSL of 4.39. Big FM came in second spot with 15.9 per cent marketshare and a TSL of 5.01, which was the highest in the city. Oye FM and Radio One found themselves in the top 5 with 10.6 and 10.4 per cent marketshare respectively, followed by Aamar FM with marketshare of 10 per cent and a TSL of 4.12. Local radio stations like Friends FM and Power FM had marketshare of 5.4 and 2.4 per cent respectively.

Bangalore
Radio City had the highest marketshare across all cities with 23.4 per cent marketshare and a TSL of 9.44, also the highest among metros. This was followed by Big Fm with 22 per cent marketshare and TSL of 8.3. Radio Mirchi and Fever FM were the other two stations with double digit marketshare; 17.7 per cent and 11.4 per cent respectively.

 

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