Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Video: Bring more conviction to radio advertising - Shavon Barua

31-January-2014
Font Size   16
Share
Video: Bring more conviction to radio advertising - Shavon Barua

Radio has always been a key part of any campaign, says Shavon Barura, President (West and South India), Havas Worldwide, before suggesting that creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising.

As part of exchange4media’s Golden Mikes Awards 2014 jury, Barua shared her thoughts on the entries and the responsibility of the advertising ecosystem in making the best use of the medium.

The jury for the Golden Mikes 2014 is chaired by Bharat Patel, Former Chairman of P&G Hygiene and Health and Former Chairman of ISA. It includes Rajul Kulshreshtha, MD, Xposure; Amitabh Srivastava, Regional Head (South Asia), Association of International Broadcasters; Shavon Barua, President (West and South India), Havas Worldwide; Amit Tiwari, Director, Country Head (Media), Philips India; Monica Tata, MD, HBO India (South Asia); Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group; Rameet Arora, Senior Director (Marketing, Menu Management & Communications), Hardcastle Restaurants (McDonald’s West and South operations); Amit Ghatak, GM (Marketing), CavinKare; Gautam Kiyawat, CEO (Madison Media Group) at Madison Communications; Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance; Roshan Abbas, MD, Encompass Events; Mayank Shah, Assistant Marketing Manager, Parle Products; and Sandip Tarkas, President (Customer Strategy), Future Group and CEO (Future Media & T24).

The awards ceremony will be held at the ITC Grand Central on January 31, 2014.

To know more, watch the video below…
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.