Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Using FM radio to deliver quantity and quality brand communities

08-February-2008
Font Size   16
Share
Using FM radio to deliver quantity and quality brand communities

Vineet Singh Hukmani, CEO, Radio One, argues that consumer ‘interface’ choices seem to get demarcated between media like print and TV which are largely one-way communication media; and interactive ‘alternate avenues’ that are closer to community. The problem that arises is that often the sheer number of people you can influence seems to drop drastically. But it is possible to have your cake it and eat it too when one uses radio at the core of a brand community building programme.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’