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Trane India marks its residential segment launch with a radio campaign

15-April-2017
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Trane India marks its residential segment launch with a radio campaign

Trane, a global leader in heating, ventilation and air conditioning systems (HVAC), has launched the ‘Cooling Super Hero’ radio campaign which focuses on Trane’s air conditioning solutions for the residential segment.  The radio campaign emphasizes the Trane Interactive next generation air conditioner series. The series offers interactive features that will optimize performance and enhance comfort while providing energy saving, reliable indoor air quality and overall superior system performance.

The radio campaign went live across six cities including Delhi-NCR region, Ahmedabad, Indore, Chennai, Cochin, and Calicut from April 11.

Sanjeev Seth, Country Leader – HVAC and Transport, India and SAARC Markets said, “Our new radio campaign ‘Cooling Super Hero’ emphasizes comfortable and healthy living in your home with the Trane Air Conditioner products in an Interactive and Inverter series. With Trane Interactive ACs, this summer, customers can control their air conditioners from anywhere in the house using a smart remote that displays energy meter and the Trane mode that sets temperature intelligently to ensure customers are comfortable.   Trane being an established commercial partner with a strong presence across airports, commercial building, malls, theatres, hospitals, etc., will now focus on the residential segment with its next-generation products. We hope to be an integral part in transforming Indian homes.”

The new radio campaign is being promoted through leading social media platforms such as Facebook, Google, etc. The commercial can be heard in the following time slots 7 hrs-11 hrs and 17 hrs-22 hrs.

Trane, a brand of Ingersoll Rand, has been named America’s Most Trusted Heating, Ventilation & Air Conditioning (HVAC) System by Lifestory Research for the third consecutive year.

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