Top Story


Home >> Media - Radio >> Article

Trai to set norms for satellite radio

Font Size   16
Trai to set norms for satellite radio

After almost four years of its presence in India, regulatory norms are being considered for satellite radio.

Telecom Regulatory Authority of India (Trai) would study guidelines across the world, and perhaps issue recommendations for the satellite radio segment in the country, said a Trai official.

“We have to first see how rest of the world controls and regulates satellite radio,” he said. At present, satellite radio doesn’t fall under any Indian media policy, admitted an official with the information and broadcasting ministry.

WorldSpace is the only satellite radio platform available in India. The country receives satellite radio signal through WorldSpace’s AsiaStar satellite, and it is uplinked from Singapore.

As an industry analyst said, the government may be trying to bring satellite radio on par with satellite TV, as far as policy guidelines go.

Also, even as there are norms for private FM radio, there’s none for satellite radio. For instance, news and current affairs programmes are not allowed in private FM radio, but satellite radio is free to carry news.

But an expert pointed out: “It is unlikely for the Indian government to have any control over a satellite radio platform, if it is being uplinked from another country.”

In other words, the rules for satellite radio will be those of the country from where it is being uplinked.

Director (enterprise sales), WorldSpace, Pawan Gandhi told FE that the regulatory exercise has been mobilised by Trai quite recently. WorldSpace and Trai officials are likely to meet next week over the issue of satellite radio.

Among other international regulators, Federation Communications Commission (FCC) guidelines for satellite radio are considered significant. FCC rules require satellite radio platforms in the US — XM and Sirius — to exclusively provide national programming, according to published reports.

That is, to get permission, players must have national, instead of local content. According to FCC licence rules, satellite service must air only national shows. But, some companies have started airing local programmes nationwide, in order to meet the guidelines.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...