Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Trai favours commercial advertising and news on community radio

10-December-2004
Font Size   16
Share
Trai favours commercial advertising and news on community radio

In a set of recommendations submitted to the Government on Thursday, relating to the licensing of community radio stations, Telecom Regulatory Authority of India (TRAI) has favoured commercial advertising and news on community radio. Trai has however disfavoured government funding of the community radio.

Trai’s recommendations are a follow-up to its consultation paper on community radio released on August 25 this year and open house discussions held by it with various stakeholders in October. TRAI has recommended that community radio should be under Indian ownership and control. Religious bodies engaged in socio-economic development activity may be allowed to have license provided the station is used to promote socio-economic development of the community. Any organisation receiving public funding but its control is not in the hands of the Government, has been recommended for the license but banned organisations and their members have been barred for holding license.

For community radio, licensing period of five years have been recommended with a provision for revocation of the license by the Government. Though Trai has not favoured government funding or grants for community radio stations, it has however recommended that they would be permitted to accept grants or funds as per the provisions of FCRA.

With regard to programming regulations, Trai has recommended that programming should be in local language/dialect and at least 50 per cent of the content should be generated by the community for which the station has been set up. The regulatory authority is however in favour of lifting current restrictions on coverage of news and current affairs. Trai has recommended that the programming code of AIR and private commercial broadcasters should be applicable to community radio stations and no religious preaching should be permitted.

One of the major recommendations of Trai relates to permitting commercial ads on community Radio. However, Trai favours restricting these ads to five minutes per hour of broadcast. This restriction on ad-time should not apply to ads generated within the community and where the ad revenue comes from one of the community members. Trai has also permitted sharing of broadcast infrastructure, subject to the condition that at least 50 per cent of total broadcast time should be utilised by the licensee to broadcast its own programme and prior approval is taken from the licensing authority.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta