The week gone by saw three new FM stations being launched. While Radio Mirchi 98.3 FM and Radio Mantra 91.9 FM were launched in Varanasi, My 94.3 FM hit the Ahmedabad airwaves.
After the commencement of its operation in Varanasi, Entertainment Network (India) Ltd (ENIL)'s Radio Mirchi will roll out 13 more radio stations by the end of this year, taking the total to 32 stations. Manav Shankar, Station Head, Radio Mirchi, Varanasi, said, “In Varanasi, we find strong community bonding, commonly known as 'Adi'. People are very warm and friendly, like a close knit family and they believe in getting together in the evening to exchange notes. Radio Mirchi will soon become part of this family and win people’s love through its tailor-made and personalised programmes and innovative content.”
The other station to launch in Varanasi over the week was Radio Mantra. This is the seventh station from the Dainik Jagran Group owned radio player in the country. Rahul Gupta, Director, Radio Mantra, observed, “The Jagran Group has had a relationship with Varanasi for several decades now, and the launch in Varanasi is yet again an illustration of the group's commitment to the holy city. We are confident that Radio Mantra would quickly establish as the preferred radio station of the listeners and advertisers of Varanasi. We are delighted to present the people of Varanasi with an aspirational channel which is high on entertainment and quality.”
Meanwhile, Harrish M Bhatia, Business Head, My FM, expressed his excitement about the station's launch in Ahmedabad. He said, “We are excited about our launch in Ahmedabad, especially since the city will be seeing a new FM channel after five years. We have a great customised offering designed to appeal to the people of Ahmedabad and I am sure that the channel will be a runaway hit. Ahmedabad is an important market for us and we are sure My FM will be a great success.”