This Valentine’s, love is very much on the airwaves

This Valentine’s, love is very much on the airwaves

Author | Rosy Ngaihte | Thursday, Feb 14,2008 6:50 AM

This Valentine’s, love is very much on the airwaves

It’s that time of the year again when there is an overdose of mush, hearts, red roses and love talk of diabetic proportions. And there is no escaping Valentine’s Day fervour, be it TV, print, outdoor or radio. FM stations in Delhi are all geared up for a day devoted to love and lovers with various shows around, what else, L-O-V-E.

Radio City Delhi will air a countdown of 200 all-time favourite love songs throughout the day on February 14 on their show ‘City City Bang Bang’.

Fever FM began Valentine’ Day celebrations from February 6 itself with a week-long contest titled ‘Senti-Mental’, where listeners have been invited to give a mushy (senti) or a whacky (mental) answer to a question asked by the FM station. The winner with the most ‘Senti-Mental’ answer can win a grand prize of an eight days and seven nights international cruise on a floating resort with his/her Valentine.

Speaking on Fever FM’s Valentine’s Day initiatives, its National Promotions Head, Gowri Satyamoorthy Kapre, said, “We do expect to see some fun and excitement this Valentine’s Day, and we already have calls coming in from love-struck listeners. We created quite a stir last year with the ‘Love Crazy’ contest, which had couples winning anything from an elephant ride to being up on a hoarding for a week. We hope to recreate the same magic again this year.”

Radio Mirchi Delhi is out to give women the upper hand and propose to the men in their lives on air in the show titled ‘Lagi Raho Munnibai’. The fun is in the fact that 2008 being a Leap Year, the man is not allowed to refuse! That’s not all. The FM station also plans to make this day of love serve a social purpose. The man being proposed to has to buy a gift for his lady love and for every gift bought, Radio Mirchi would be donating a value equivalent to the value of the gift to an NGO.

Big FM Delhi is out to play matchmaker for the frustrated one-sided lovers’ association (FOSLA for the uninitiated) through its contest ‘Fosla ka Ghosla’. Four lucky winners – two males and two females – would find their love matches on air through this contest and given a royal treatment. The winning couples would be picked up from their residences in a special Limousine and flown to Agra in a charted plane, followed by a romantic dinner.

Speaking on the Valentine’s Day programmes, Punit Mathur, Station Director, Big FM Delhi, said, “Through this initiative, we are giving our listeners an opportunity to have the best Valentine's Day ever, firstly by helping them find a suitable partner, followed by the exotic day package. What better way than to visit one of the Seven Wonders of the World and a symbol of love – the Taj Mahal – on a charter flight. It is our constant endeavour to offer listeners the best entertainment package – whether on air through our 100 Chartbuster format or on ground through offerings of this kind, which are a true ‘Life Banao’ experience for them.”

Radio Mantra, known for its creative and unique style of celebrating life, is celebrating Valentine’s Day with ‘Vella-Time’, a programme where listeners will get the chance to serenade their ‘love things’ with love songs. These could be a bike, a blanket, favourite book, and not just a person. Prizes on offer include Nokia mobile phones, chocolates, cosmetics, apparels, and passes to some Valentine’s bash.

My FM has been celebrating the Valentine’s Week from February 8-14 with each day being dedicated to a new concept revolving around the theme of love – love at first sight, celebrities sharing their special love moments, etc. The station is conducting an on-ground event ‘Pakad Liya’ on February 14, wherein the My FM team will select couples randomly and hand out gifts to them.

Harrish M. Bhatia, Business Head, My FM, said, “Our station is most successful among the youngsters. Valentine’s Day, thus, is an important occasion to connect with them. All our activities are based on listeners’ wants and preferences.”

Viplove Gupte, National Programming Head, My FM, said, “Valentine’s Week celebrations have been a wonderful experience. Listeners have been eagerly calling up to share their sweetest memories, which have been a real pleasure.”

Tags: e4m

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