Three new stations commenced operations across India over the past week. While Big FM went on air in Thiruvananthapuram, Kota got a new station in My FM, and Radio Choklate commenced its operations in Rourkela.
This is Big FM’s 44th station in the country. In Thiruvananthapuram, Big FM RJs Firoz, Indhu, Midhun and Nitha would be entertaining the city and the adjoining areas. The joyride would start at 6 am with 'Subharambham'. This spiritual programme will be followed by ‘Big Morning’ by RJ Firoz from 7 am to 11 am. ‘Sindhooram’, a special three-hour show for women hosted by RJ Indhu would be aired between 11 am and 3 pm. Between 3 pm and 7 pm, RJ Midhun would entertain the city with his show ‘Savarigirigiri’ and the 7-11 pm slot would be for ‘non-stop hits’ hosted by RJ Nitha.
Commenting on the station's entry in Thiruvananthapuram, Soumen Choudhury, CTO and South Head, Big FM, said, “We are very excited about launching in Thiruvananthapuram. The programming mix of the station has been put together after much research and understanding of local requirements, and will be a true reflection of the 'Vibe of the City' at all times. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Thiruvananthapuram.” Big FM is one station short of completing its presence in 45 cities across the country.
With the launch in Kota, My FM has 16 stations nationally and is the fifth for Rajasthan after Jaipur, Udaipur, Ajmer and Jodhpur. Speaking on the launch, Harrish M Bhatia, Business Head, My FM, said, “My FM offers exclusive FM radio network of five stations in Rajasthan, which no other radio player can match. Each market in India is a challenge in itself, and we are confident of winning the hearts of the people in Kota also.”
Radio Choklate, the radio initiative of Oriya daily ‘Sambad’ from Eastern Media Pvt Ltd, has gone on air in Rourkela recently. Monica Nayyar Patnaik, Director, Eastern Media Ltd, said, “We are quite well-known in Orissa, and we feel really proud to enter new markets here with our FM channel. Our objective is to make more cities of this state listen to Odisha’s Apna No. 1.”