Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Television's loss is radio's gain; Cable operator strike provides opportunity for Radio players to get audience

26-July-2002
Font Size   16
Share
Television's loss is radio's gain; Cable operator strike provides opportunity for Radio players to get audience

The cable operator strike across India day before yesterday might have been bad for the consumer, but radio station operators in Mumbai are a happy lot. Though a small opportunity, this development provided them with an opportunity to let people sample their stations at the expense of television.

Off the block, the recently launched RED, India Today's radio station, organized a DJ party, which was hosted by DJ Nashaa, on the previous night expecting the cable operators to go on strike at 9:30 p.m. The contest was finally carried out throughout the day on the 24th, when the strike was on. RED promoted the contest from the day before and received a huge response on the same. Starting day befor yesterday, Red also officially started accepting calls from listeners.

Radio Mirchi released advertisement too in newspapers cajoling people to listen to their station since television would be off for the whole day.

Consumers, though missing idiot box, didn't find the idea of listening to music bad. A small dip stick survey conducted by exchange4media revealed that they got to sample stations during prime time hours which wouldn't have been possible otherwise, given the high popularity of TV during prime time. This is surely Radio Ga Ga !

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India