Top Story


Home >> Media - Radio >> Article

Tadka RJ sets record with 28-hour non-stop live RJ-ing

Font Size   16
Tadka RJ sets record with 28-hour non-stop live RJ-ing

Radio Jockey Sufi of 95 FM Radio Tadka, Jaipur, has set a unique record in ‘live’ radio jockeying by performing non-stop for 28 hours! His name has been applied for inclusion in the Limca Book of Records for this rare achievement.

One of the most popular RJs of FM Tadka, Sufi has been a hit with the listeners of Jaipur for his unique style and interactive style. He began his marathon effort to set a record in 'live' RJ-ing from 7 AM on May 28, 2007, which ended at 11 AM on May 29.

Thousands of SMS responses and calls flooded the 95 FM Tadka studio wishing him luck. Sufi hosted all the shows that run on 95 FM Tadka -- Solid Breakfast, Masala Factory, Dil Mange More, Thadi.Com, 95 RPM, After Hours and Bolti Band till 5 AM in the morning. After that he hosted the regular morning shows of Tadka -- Naman, Ek Cup Chai and then finally his regular show Solid Breakfast till 11 AM.

After achieving his goal, an elated Sufi said, "This is a rare achievement and I was not too sure of being able to finish it, but thanks to my programming head, Vikas Tiwari, at whose behest I accepted the challenge, my entire Tadka team and the love of my listeners in Jaipur, I found the encouragement to finish the endeavour.”

Sufi also announced prizes every 30 minutes for listeners.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video