Top Story


Home >> Media - Radio >> Article

Spices Board ropes in AIR to educate farmers

Font Size   16
Spices Board ropes in AIR to educate farmers

The Spices Board and the All India Radio station of Kozhikode are jointly producing a new programme in the form of a series on spices.

It will be broadcast from January 9 to April 9, 2004, a Spices Board official said here today.

Titled ‘New expectations in spices’, the series will seek to create awareness among growers and farmers about issues like organic cultivation, organic certification, procedures to be followed by farmers and farming groups, production of organic pesticides and fertilisers and cultivation, nursery and replanting practices.

There will be special focus on plant care and plant protection relating to vanilla as well as tips on processing and marketing of vanilla.

The series will deal with medicinal properties of spices like sweet flag, greater galanga and pepper long. Some capsules will be on spices with commercial potential, as well as cultivation of cambodge.

The research activities of Spices Board and its publicity and promotion related activities for spices as well as farmer welfare programmes will be broadcast.

The series will be on the waves from the AIR station of Kozhikode and will be relayed by all stations in Kerala viz Thiruvanathapuram, Thrissur, Kannur, Kochi and Devikulam.

The programme is slotted for broadcast on every Tuesday at 6.50 pm. Question-answers will be dealt with on every Friday at 6.50 pm.

The various capsules in the series will be handled by experts from the Spices Board, Kerala Agricultural University, Indian Institute of Spice Research and the state government’s department of agriculture.

The Spices Board proposes to release a publication based on the content of the series and the lessons broadcast.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...