SPAC to launch an FM station with a ‘positive voice’ in Bahrain from Nov 4
Strategic Publicity & Advertising Company (SPAC), an Indian-owned, Bahrain-based company is venturing into the FM radio space in Bahrain from November 4. Christened Voice FM 104.2, the FM station has the tagline ‘Positive voice’. It would commence operations with a two-hour show at launch and become a 24-hour station by November 15. The channel began its trial run from November 1.
Live shows would form 80 per cent of Voice FM’s programming content. Hit songs, educational and informative content, and hourly news update would also be aired on Voice FM.
Speaking to exchange4media over phone from Bahrain, Unnikrishnan, Chairman, SPAC, said, “With the launch of Voice FM, Indians residing in Bahrain will have a new source of entertainment. Although there are 14 private radio channels in the UAE catering to the Indian populace, 104.2 FM will be the first Indian private radio channel to be established in Bahrain.”
“Sixty per cent of the content would be in Malayalam, while 30 per cent would be in Hindi and 10 per cent in Tamil. We have eight young RJs on board. Of these, one RJ would do all the Tamil programmes, two RJs would host the Hindi shows, while the rest would anchor the Malayalam shows,” Unnikrishnan added.
Bcast Media will produce five hours of programmes from Kerala for Voice FM. The new channel would air an interactive show by popular RJ and Content Head of Asianet’s FM Venture, Sreekandan Nair, who will be in Bahrain for the live broadcast on November 4.
Our typical marketing budget is usually 10 per cent of the topline spend