Top Story

e4m_logo.png

Home >> Media - Radio >> Article

SPAC to launch an FM station with a ‘positive voice’ in Bahrain from Nov 4

04-November-2006
Font Size   16
Share
SPAC to launch an FM station with a ‘positive voice’ in Bahrain from Nov 4

Strategic Publicity & Advertising Company (SPAC), an Indian-owned, Bahrain-based company is venturing into the FM radio space in Bahrain from November 4. Christened Voice FM 104.2, the FM station has the tagline ‘Positive voice’. It would commence operations with a two-hour show at launch and become a 24-hour station by November 15. The channel began its trial run from November 1.

Live shows would form 80 per cent of Voice FM’s programming content. Hit songs, educational and informative content, and hourly news update would also be aired on Voice FM.

Speaking to exchange4media over phone from Bahrain, Unnikrishnan, Chairman, SPAC, said, “With the launch of Voice FM, Indians residing in Bahrain will have a new source of entertainment. Although there are 14 private radio channels in the UAE catering to the Indian populace, 104.2 FM will be the first Indian private radio channel to be established in Bahrain.”

“Sixty per cent of the content would be in Malayalam, while 30 per cent would be in Hindi and 10 per cent in Tamil. We have eight young RJs on board. Of these, one RJ would do all the Tamil programmes, two RJs would host the Hindi shows, while the rest would anchor the Malayalam shows,” Unnikrishnan added.

Bcast Media will produce five hours of programmes from Kerala for Voice FM. The new channel would air an interactive show by popular RJ and Content Head of Asianet’s FM Venture, Sreekandan Nair, who will be in Bahrain for the live broadcast on November 4.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...