Three new radio stations have gone on-air during the last week of 2007. While Hello FM and Big FM announced the launch of their stations in Puducherry, S FM launched its station in Vijayawada.
The Puducherry launch was Hello FM’s sixth station in the country. Rajeev Nambiar, COO, Hello FM, said, “With the launch of this radio station, we will be able to provide an excellent platform for advertisers all over India to effectively reach their target audiences down south through radio. We are also planning to launch our radio station in Tiruchirapalli very soon.”
For Big FM, this launch in Puducherry marks the 41st station of the Network. Commenting on the station’s entry in Puducherry, Sabita Kath, Director-South, Big FM, said, “The programming mix of the station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners.”
Meanwhile, Sun TV Network Ltd has announced the launch of its FM radio station in Vijayawada under the S FM brand through its subsidiary Kal Radio Ltd. With the launch of this FM station, the total operational FM stations of the company goes up to 17, with 28 more stations yet to be launched to complete its 45 stations.